The purpose of the study was to determine sports fans’ consumption patterns via sports mediums such as: TV, cable, HDTV, Web, new digital media, and combined alternatives.
- Exploratory study that gathered data through a custom programmed online survey.
- SPSS statistics program was use to compile statistical results.
- Project is currently being re-formatted for journal submittal.
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In the meantime you may test and view a demo of the online survey at:
http://www.thefinnisher.com/capstone/cover.php
You may also view raw results data at:
http://www.thefinnisher.com/capstone/results
If you are interested to learn more about my study, please send me a note!
Sincerely,
Thomas Nordstrom |
NORDSTROM 2005
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